For hotels, guesthouses and tour operators, online travel agencies (OTAs) bring visibility, but they also take a large commission. SEO is how you win back direct bookings.
Think like a traveller
Travellers rarely search for your business name first. They search for things like:
- “things to do in Tobago”
- “eco lodge Guyana rainforest”
- “family resort Jamaica all inclusive”
Build helpful pages around those searches: destination guides, itineraries and experience pages that naturally lead to booking with you.
Target multiple markets
Your guests may come from the US, Canada, the UK and the regional diaspora. They use different spellings and phrases, so research keywords for each market.
Make direct booking easy
- Put a clear “Book direct” button on every page.
- Offer a small perk for direct bookings, such as a free transfer or late checkout.
- Make sure your site is fast on mobile, because most travel research happens on phones.
Want to see how much you could save? Talk to us.